What is Vanno?

Vanno is a corporate reputation tracking service that follows the most talked about companies on the Web. We analyze online stories and commentary and rank the top 250 companies based on how they treat their customers, employees, communities, the environment and society in general. Vanno subscription services include a Company Reputation Index and Company Reputation Trends.

How Vanno Works

Vanno tracks online news sites, blogs, microblogs and forums for stories and commentary about companies. We do this using software supervised by human editors. For the most talked-about companies, we analyze the stories and commentary that have the most influence on an aspect or aspects of company reputation, i.e. customer satisfaction, employee satisfaction, community involvement, the environment and social responsibility. We then use a proprietary algorithm to calculate reputation scores, rankings and trends.

The Company Reputation Index

The Vanno Company Reputation Index is a subscription service that ranks companies relative to their peers in a business category, and relative to all 250 companies in the Vanno Index. Rankings are based on scores calculated for each aspect of reputation that we track. Rankings are updated daily, and subscribers can easily create custom rankings for any business category and any combination of aspects of reputation.

Company Reputation Trends

Vanno Company Reputation Trends is a subscription service that allows subscribers to follow changes in company reputations over time. Subscribers can see how individual stories affect reputation scores and company rankings, and how changes in specific aspects of reputation contribute to overall trends. Subscribers can also compare and contrast trends for multiple companies.